"A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape―and how past innovation and change have informe ..."
"The media are in a constant state of change, accelerated by the recent turn in digital technology. The new 2015 update of Media and Culture keeps up with the newest changes unfolding over YouTube, Twitter, Facebook, and other feeds—because the speed of today's media stories requires an understanding of the complex connections between media and our culture. The 2015 update includes the latest media developments and coverage of the politi ..."
"Mass media have taken the digital turn: they have made the transition from the analog past into our digital future. Today's communication students need a book that keeps pace with those changes--and with their own experiences as media consumers. While students may be familiar with the latest technology, "Media & Culture" can help enhance their understanding of how we arrived at this point, and where we're headed. The new edition explore ..."
"While we all use digital technology daily, many of us don't realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of "Media & Culture: Mass Communication in a Digital Age" enriches students' understanding of these experiences a skill that has become more important than ever. "Media & Culture" starts with the digital world students know and then goes further, focusing on what the ..."
"Media Essentials doesn't just teach convergence; the book practices it with LaunchPad for Media Essentials. Prompts in the margins and boxes throughout the book of every chapter direct students to a wealth of video clips and interviews, which give students an insider's look at the media industries and prompt critical thinking about them. Clips are divided into two distinct types: Web Clips, which suggest an easily accessible third-party ..."
"Media Essentials focuses on the pivotal aspects of mass communication, helping students better understand what the media is and the impact of the most vital recent changes on the mass-media landscape. The new Media Essentials features an array of Digital Turn and Media Literacy boxes with specific, detailed case studies providing windows to broader ideas about the media, and a robust program of LaunchPad videos and Web clips that drive ..."
"Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media ..."
"... and unwavering enthusiasm for this topic. Thank you, University of Iowa and
the Spencer Foundation, for the funding that made the research behind this book
possible. Thank you, teachers, media specialists, principals, and students, who
agreed to participate in this project. Thank you, Catherine Chandler, Carole Saltz,
and Karl Nyberg, my editors at Teachers College Press who have deftly brought
this book to publication. Thank y ..."
"The new edition reflects the latest and most relevant changes to the digital media world, from multiplatform television to streaming music to shifting economics to social change. -- From publisher's description."
"From Amazon: It's no secret today's media landscape is evolving at a fast and furious pace - and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows student ..."
"Today's communication students need a book that keeps pace with the ever-changing world of mass media – and with their own experiences as media consumers. While students may be familiar with the latest in digital technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we may be headed in the future. Using its signature critical process, cultural perspective, up-to-the-minute examples, ..."
"Breaking the mold of traditional mass communication textbooks, Richard Campbellâs Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Cultureâs integrated cultural perspective focuses on the r ..."