"Now available in an annual update--this year, an update of the Third Edition--Media andCulture is the most current text available and remains the best resource ..."
"Breaking the mold of traditional mass communication textbooks, Richard Campbell’s Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture’s integrated cultural perspective focuses on the r ..."
"The text uses these stages to examine the historical context and current processes that shape the mass media as part of American culture. [Topics covered include] media technology and convergence ... a cultural perspective ... values and ..."