"Mass media have taken the digital turn: they have made the transition from the analog past into our digital future. Today's communication students need a book that keeps pace with those changes—and with their own experiences as media consumers. While students may be familiar with the latest technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we're headed. The new edition explores t ..."
"An Introduction to Mass Communication Richard Campbell, Christopher Martin,
Bettina Fabos. In telling the story of mass ... communication, 6 culture, 6 mass
media, 6 mass communication, 6 digital communication, 8 senders, 9 messages,
9 mass media channel, 9 receivers, 9 gatekeepers, 9 feedback, 9 convergence,
11 cross platform, 12 narrative, 14 high culture, 17 low culture, 17 modern period,
26 selective exposure, 10 The role that ..."
"The playwright Euripides, however, believed that art should imitate life, that
characters should be “real,” and that artistic works should reflect the actual world
—even when that reality is sordid. In The Republic, Plato developed the classical
view of art: It should aim to instruct and uplift. He worried that some staged
performances glorified evil and that common folk watching might not be able to
distinguish between art and real ..."
"Breaking the mold of traditional mass communication textbooks, Richard Campbellâs Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Cultureâs integrated cultural perspective focuses on the r ..."
"The text uses these stages to examine the historical context and current processes that shape the mass media as part of American culture. [Topics covered include] media technology and convergence ... a cultural perspective ... values and ..."
"Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the esse"
"Offers a critique of the role of the Internet in American schools. Investigates the advertising campaigns and other corporate maneuvers that got schools online, as well as the way that educators use the Web in the classroom."
"Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture."
"A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects."