"Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture."
"A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects."
"Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and ..."
"The new Media Essentials features an array of Digital Turn and Media Literacy boxes with specific, detailed case studies providing windows to broader ideas about the media, and a robust program of LaunchPad videos and Web clips that drive ..."
"An Introduction to Mass Communication Richard Campbell, Christopher Martin,
Bettina Fabos. o o - o, - Richard Camp - s o *... . . - - o - - opher R. Martin - * - - - ell
- - - Bettina Fabos MASS COMMUNICATION IN A DIGITAL AGE Contents
Chapter 1 Mass Communication What's New in Mass Communication? Front
Cover."
"The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives."
"An Introduction to Mass Communication Richard Campbell, Christopher Martin,
Bettina Fabos. In telling the story of mass ... communication, 6 culture, 6 mass
media, 6 mass communication, 6 digital communication, 8 senders, 9 messages,
9 mass media channel, 9 receivers, 9 gatekeepers, 9 feedback, 9 convergence,
11 cross platform, 12 narrative, 14 high culture, 17 low culture, 17 modern period,
26 selective exposure, 10 The role that ..."
"In fact, the eras of communication are themselves reinvented in this “age of
convergence.” Oral communication, for example, finds itself reconfigured, ... Also,
keep in mind the wonderful ironies of media convergence: The first major digital
retailer, Amazon, made its name by selling the world's oldest mass medium—the
book—on the world's newest mass medium—the Internet. A second definition of
media ..."
"It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's ..."
"The playwright Euripides, however, believed that art should imitate life, that
characters should be “real,” and that artistic works should reflect the actual world
—even when that reality is sordid. In The Republic, Plato developed the classical
view of art: It should aim to instruct and uplift. He worried that some staged
performances glorified evil and that common folk watching might not be able to
distinguish between art and real ..."
"The new edition explores the effects of the digital turn with new and informative part openers that dig into our media consumption habits, a brand-new chapter on digital gaming that goes deeper and further than other media books, and an ..."
"Media in Society gives students in upper level media courses a unique narrative-based approach to media criticism, exploring the stories media tell—as well as the stories we tell about the media when we describe how it affects us."
"This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics."
"Media Essentials doesn't just teach convergence; the book practices it with LaunchPad for Media Essentials. Prompts in the margins and boxes throughout the book of every chapter direct students to a wealth of video clips and interviews, which give students an insider's look at the media industries and prompt critical thinking about them. Clips are divided into two distinct types: Web Clips, which suggest an easily accessible third-party ..."