"Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media ..."
"The text uses these stages to examine the historical context and current processes that shape the mass media as part of American culture. [Topics covered include] media technology and convergence ... a cultural perspective ... values and ..."