"Media Essentials doesn't just teach convergence; the book practices it with LaunchPad for Media Essentials. Prompts in the margins and boxes throughout the book of every chapter direct students to a wealth of video clips and interviews, which give students an insider's look at the media industries and prompt critical thinking about them. Clips are divided into two distinct types: Web Clips, which suggest an easily accessible third-party ..."
"Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the esse"
"Media Essentials focuses on the pivotal aspects of mass communication, helping students better understand what the media is and the impact of the most vital recent changes on the mass-media landscape. The new Media Essentials features an array of Digital Turn and Media Literacy boxes with specific, detailed case studies providing windows to broader ideas about the media, and a robust program of LaunchPad videos and Web clips that drive ..."
"Breaking the mold of traditional mass communication textbooks, Richard Campbellâ€TMs Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Cultureâ€TMs integrated cultural perspective focuses on the ..."
"Breaking the mold of traditional mass communication textbooks, Richard Campbell’s Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Culture’s integrated cultural perspective focuses on the r ..."