"Media Essentials focuses on the pivotal aspects of mass communication, helping students better understand what the media is and the impact of the most vital recent changes on the mass-media landscape. The new Media Essentials features an array of Digital Turn and Media Literacy boxes with specific, detailed case studies providing windows to broader ideas about the media, and a robust program of LaunchPad videos and Web clips that drive ..."
"The media are in a constant state of change, accelerated by the recent turn in digital technology. The new 2015 update of Media and Culture keeps up with the newest changes unfolding over YouTube, Twitter, Facebook, and other feeds—because the speed of today's media stories requires an understanding of the complex connections between media and our culture. The 2015 update includes the latest media developments and coverage of the politi ..."
"Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture."
"Mass media have taken the digital turn: they have made the transition from the analog past into our digital future. Today's communication students need a book that keeps pace with those changes--and with their own experiences as media consumers. While students may be familiar with the latest technology, "Media & Culture" can help enhance their understanding of how we arrived at this point, and where we're headed. The new edition explore ..."
"Today's media landscape is changing faster than ever, and students are experiencing these developments firsthand. Media & Culture pulls back the curtain on the media and shows students what all these new trends and developments really mean — giving students the deeper insight and context they need to become informed media critics. The 2013 Update also includes the must-cover events and trends students need to know to become informed med ..."
"A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape―and how past innovation and change have informe ..."
"A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects."