"While we all use digital technology daily, many of us don't realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of "Media & Culture: Mass Communication in a Digital Age" enriches students' understanding of these experiences a skill that has become more important than ever. "Media & Culture" starts with the digital world students know and then goes further, focusing on what the ..."
"Today's communication students need a book that keeps pace with the ever-changing world of mass media – and with their own experiences as media consumers. While students may be familiar with the latest in digital technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we may be headed in the future. Using its signature critical process, cultural perspective, up-to-the-minute examples, ..."
"The new edition reflects the latest and most relevant changes to the digital media world, from multiplatform television to streaming music to shifting economics to social change. -- From publisher's description."
"Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the esse"
"Breaking the mold of traditional mass communication textbooks, Richard Campbellâs Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. Campbell uses a unique five-stage critical thinking process to help students examine the forces that shape the mass media and become active participants in the media. Media & Cultureâs integrated cultural perspective focuses on the r ..."
"Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media ..."