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Media & Culture(10th Edition)
An Introduction to Mass Communication
by Christopher R. Martin, Richard Campbell, Bettina Fabos
Paperback, 672 Pages, Published 2015 by Bedford/St. Martin's
ISBN-13: 978-1-4576-6873-9, ISBN: 1-4576-6873-4
"Mass media have taken the digital turn: they have made the transition from the analog past into our digital future. Today's communication students need a book that keeps pace with those changes—and with their own experiences as media consumers. While students may be familiar with the latest technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we're headed. The new edition explores t ..."
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