"Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture."
"A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today's most talked-about subjects."
"A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape―and how past innovation and change have informe ..."
"The new edition reflects the latest and most relevant changes to the digital media world, from multiplatform television to streaming music to shifting economics to social change. -- From publisher's description."
"Media Essentials doesn't just teach convergence; the book practices it with LaunchPad for Media Essentials. Prompts in the margins and boxes throughout the book of every chapter direct students to a wealth of video clips and interviews, which give students an insider's look at the media industries and prompt critical thinking about them. Clips are divided into two distinct types: Web Clips, which suggest an easily accessible third-party ..."