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  | | On Good Management(Reprint) The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jürgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger (Roland Berger School of Strategy and Economics) by Burkhard Schwenker, Mario Müller-Dofel, Christian Krys Paperback, 118 Pages, Published 2014 by Springer Gabler ISBN-13: 978-3-658-04211-0, ISBN: 3-658-04211-7 "Change or die! With this stark claim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why - and how - must the traditional lifecycle concept be modernized if it is still to provide valid orientation? In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explores their i ..." |
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Christian Krys
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