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Books by William Arens
  | | Contemporary Advertising and Integrated Marketing Communications(15th Edition) (Irwin Marketing) by William F. Arens, Michael F. Weigold, Christian Arens Loose Leaf, 752 Pages, Published 2016 by Mcgraw Hill Higher Education ISBN-13: 978-1-259-54815-4, ISBN: 1-259-54815-5 "CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the e ..." |
 | | M(3rd Edition) Advertising by William F. Arens, Michael F. Weigold, David H. Schaefer, Joseph Cannon, E. Jerome Mccarthy, Weigold Arens Paperback, 480 Pages, Published 2017 by Mcgraw-Hill Education Student Edition ISBN-13: 978-1-259-81594-2, ISBN: 1-259-81594-3 "M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves. " |
 | | Contemporary Advertising(11th Edition) by William F. Arens, Michael F. Weigold, Christian Arens Hardcover, 752 Pages, Published 2007 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-352991-2, ISBN: 0-07-352991-5 "Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to th ..." |
 | | Contemporary advertising(4th Edition) (The Irwin series in marketing) by William F. Arens, Courtland L. Bovee Hardcover, 732 Pages, Published 1992 by Irwin ISBN-13: 978-0-256-09196-0, ISBN: 0-256-09196-X "Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the ..." |
 | | Loose Leaf for M Advertising (Loose-leaf) by William F. Arens, David H. Schaefer, Michael F. Weigold, Christian Arens 480 Pages, Published 2021 by Mcgraw-Hill Education (Edition 4) ISBN-13: 978-1-264-05855-6, ISBN: 1-264-05855-1 "M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising." |
 | | Contemporary Advertising(11th Edition) by William F. Arens, Michael F. Weigold, Christian Arens Paperback, 752 Pages, Published 2007 by Mcgraw Hill Higher Education ISBN-13: 978-0-07-110105-9, ISBN: 0-07-110105-5 ""Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to ..." |
 | | Contemporary Advertising and Integrated Marketing Communications by William F. Arens, Michael F. Weigold 736 Pages, Published 2020 by Mcgraw-Hill Education ISBN-13: 978-1-264-02071-3, ISBN: 1-264-02071-6 "The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses." |
 | | M(2nd Edition) Advertising: by William F. Arens, Michael F. Weigold, Christian Arens, David H. Schaefer Paperback, 480 Pages, Published 2014 by Mcgraw-Hill Education ISBN-13: 978-0-07-802896-0, ISBN: 0-07-802896-5 "NOTE: Access Code not available with this book M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly transcends the conceptual and pr ..." |
 | | Contemporary Advertising(10th Edition) (MCGRAW-HILL/IRWIN SERIES IN MARKETING) by William F. Arens Hardcover, 736 Pages, Published 2005 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-296472-1, ISBN: 0-07-296472-3 "Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to t ..." |
 | | Contemporary Advertising with PowerWeb and CD-ROM(9th Edition) by William F. Arens Hardcover, 736 Pages, Published 2003 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-288392-3, ISBN: 0-07-288392-8 "Contemporary Advertising, 9e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the ..." |
 | | Contemporary Advertising(7th Edition) by William F. Arens, Courtland L. Bovee Hardcover, 736 Pages, Published 1998 by Mcgraw-Hill Companies ISBN-13: 978-0-256-26253-7, ISBN: 0-256-26253-5 "Discover advertising as it is actually practiced -- as a business, as a marketing tool, as a creative process, and as a hybrid discipline that employs elements of various arts and sciences. Inside this book readers will find complete coverage of how to make advertising part of an integrated marketing communications program and overall strategic planning process. Award-winning international advertising is featured throughout." |
 | | Contemporary Advertising(6th Edition) (Irwin Series in Marketing) by William F. Arens, Courtland L. Bovee, Jack J. Whidden Hardcover, 501 Pages, Published 1995 by Richard D Irwin ISBN-13: 978-0-256-18257-6, ISBN: 0-256-18257-4 "This introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzz words in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing ..." |
 | | Contemporary Advertising and Integrated Marketing Communications by Michael F. Weigold, William F. Arens Published 2023 by Mcgraw Hill ISBN-13: 978-1-266-85483-5, ISBN: 1-266-85483-5 ""The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion." |
 | | Contemporary Advertising(13th Edition) by William F. Arens, Michael F. Weigold, Christian Arens, Weigold Arens Loose Leaf, 736 Pages, Published 2010 by Mcgraw-Hill Education ISBN-13: 978-0-07-353003-1, ISBN: 0-07-353003-4 ""Contemporary Advertising, 13e", is one of the best-selling advertising texts in this field. Known as the 'coffee table book' for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to t ..." |
 | | Essentials of Contemporary Advertising(1st Edition) by William F. Arens, David H. Schaefer, Schaefer Arens Paperback, 592 Pages, Published 2006 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-313666-0, ISBN: 0-07-313666-2 "Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical ..." |
 | | Contemporary Advertising(10th Edition) by William F. Arens Paperback, 736 Pages, Published 2005 by Mcgraw-Hill Higher Education ISBN-13: 978-0-07-111786-9, ISBN: 0-07-111786-5 "William F. Arens ... Carolyn A. Lin, "Cultural Differences in Message Strategies: A Comparison between American and Japanese TV Commercials," ... 15-36; Delbert Hawkins, Roger Best, and Kenneth Coney, Consumer Behavior; 7th ed. ( Burr Ridge, IL: McGraw-Hill/Irwin, 1998), pp. ... and Phillip J. Decker, "The Use of Post-Purchase Communication to Reduce Dissonance and Improve Direct Marketing ..." |
 | | Contemporary Advertising(10th Edition) by William F. Arens Hardcover, 614 Pages, Published 2005 by Mcgraw-Hill College ISBN-13: 978-0-07-313569-4, ISBN: 0-07-313569-0 ""Contemporary Advertising, 10/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to ..." |
 | | Contemporary Advertising with PowerWeb and CD-ROM(8th Edition) by William F. Arens Hardcover, 704 Pages, Published 2001 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-250041-7, ISBN: 0-07-250041-7 "Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-poi ..." |
 | | Contemporary Advertising(13th Edition) by William F. Arens, Christian Arens, Michael F. Weigold, Arens Weigold Paperback, 736 Pages, Published 2010 by Mcgraw-Hill Higher Education ISBN-13: 978-0-07-122060-6, ISBN: 0-07-122060-7 ""Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to ..." |
 | | Contemporary Advertising(9th Edition) (McGraw-Hill/Irwin Series in Marketing) by William F. Arens, John Arens Hardcover, 736 Pages, Published 2003 by Mcgraw-Hill/Irwin ISBN-13: 978-0-07-253772-7, ISBN: 0-07-253772-8 ""Contemporary Advertising, 10/e" is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to t ..." |
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