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Media Essentials(3rd Edition)
A Brief Introduction
by University Richard Campbell, Professor Bettina Fabos, Christopher R. Martin, Shawn Harmsen
Paperback, 624 Pages, Published 2015 by Bedford/St. Martin's
ISBN-13: 978-1-4576-9376-2, ISBN: 1-4576-9376-3
"Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media ..."
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